Local Tourism Champions Share Their Stories In New Video Series

Member for Kiama Gareth Ward MP has today announced that a group of local tourism industry champions from across the Illawarra and Shoalhaven have shared their inspiring stories in a video series that takes future holidaymakers behind the scenes to motivate them to support local when planning their next escape once non-essential travel advice is updated.

The 49 Local Stories, produced by the NSW Government’s tourism and major events agency Destination NSW, include the following local operators:

  • Illawarra Fly Treetop Adventures (Knights Hill);
  • Jamberoo Action Park (Jamberoo);
  • Jim Wild’s Oysters (Shoalhaven);
  • Bangalay Luxury Villas (Bawley Point); and
  • Paperbark Camp (Shoalhaven).

They are each inviting visitors to stop by the Illawarra and Shoalhaven region to enjoy our great local products, tourism and recreational experiences on offer.

Mr Ward said that it was very exciting to see several local operators involved, showcasing the rich diversity of experiences on offer in the region.

“Our region is known for its great range of tourism experiences, outstanding quality food and wine, along with the warm hospitality of our people who truly love sharing their stories and knowledge with visitors to our region,” he said.

“We look forward to welcoming holidaymakers to our region in future to meet our local champions and enjoy the surrounds that are uniquely ours,” Mr Ward said.

The NSW Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres MP said that the powerful series would feature across social media, YouTube, through Destination NSW websites and in paid advertising for intrastate audiences.

“Many businesses rely on visitors to keep their doors open, and in regional towns tourism can support the entire community, which is why we want people to meet the everyday champions behind the businesses,” Minister Ayres said.

“It is the passion and ingenuity of our tour operators, brewers, distillers, accommodation providers, chefs and winemakers that make for unique and unforgettable NSW travel experiences we are all hungry for.”

The Local Stories will roll out over the coming weeks as part of Destination NSW’s tourism recovery campaign, Love NSW. It is a multi-channel campaign that promotes NSW’s world-class experiences to inspire potential travellers through advertising and publicity, deals with industry partners and collaboration right across the travel distribution network.

The current NSW Health advice says there is currently no limit on the distance that a person may travel, however NSW Health recommends non-essential domestic travel should be avoided.

Watch the videos at: www.youtube.com/visitnsw

Illawarra Fly Treetop Adventures:


Jamberoo Action Park:


Bangalay Luxury Villas:


Jim Wild’s Oysters:


Paperbark Camp: