Member for South Coast Shelley Hancock and Parliamentary Secretary for the Illawarra and South Coast Gareth Ward today announced $380,000 in funding to promote the South Coast to visitors and continue the record tourism growth across the region.
Mrs Hancock said the ‘Unspoilt’ marketing campaign involving Shoalhaven City Council, Eurobodalla Shire Council, Kiama Municipal Council, Tourism Shellharbour and Sapphire Coast Tourism Ltd, will continue to promote the region and is being bolstered thanks to support from the Berejiklian Government.
“The ‘Unspoilt’ campaign has proved highly successful in increasing overnight visitation throughout winter and spring through promoting the crystal-clear waters, spectacular beaches and stunning national parks on the South Coast,” Mrs Hancock said.
“The Liberals & Nationals Government has invested almost $1.5 million in the ‘Unspoilt’ campaign since 2014, seeing a six per cent increase in visitor numbers which has translated to a 23 per cent increase in dollars spent in our region. That’s a $478 million boost to the local economy,” she said.
“Attracting overnight visitation to the South Coast is a key priority and this winning campaign demonstrates that our region works tirelessly to ensure we are continually on traveller’s must-see lists.”
Mr Ward also welcomed the $380,000 funding and said it was a terrific opportunity to promote our region to the rest of New South Wales.
“The ‘Unspoilt’ campaign has already played a pivotal role in attracting more visitors to the region while showcasing our beautiful tourism offerings and we are delighted to be building on its continued success,” Mr Ward said.
“Whether it is the Blowhole in Kiama or Seven Mile Beach in Gerroa, there is so much to attract tourists from Sydney and all over the State to the Kiama electorate and our beautiful region.
“Our region also includes some of the best wineries including Coolangatta Estate, Silos Estate, Two Figs, Crooked River Winery, Mountain View Winery and Cambewarra Winery.
“We look forward to showcasing our wonderful beaches such as Bombo Beach, Werri Beach, Jones Beach, Surf Beach in Kiama, ‘The Farm’ at Killalea and other local attractions which continue to draw visitors back year after year,” Mr Ward concluded.